• Marketing campaign automation
• Distribution of e-bulletins and newsletters
• Transmission of press releases
• Delivery of online surveys

Personalize your communication with Maestro

Maestro allows businesses of all sizes to craft and deliver personalized one-to-one marketing campaigns by e-mail. Any organization with a database containing e-mail addresses can use Maestro to send personalized e-mail messages (in html or text). Once the message is sent, Maestro offers a number of options to follow up on your recipients' behaviours. Maestro lets you know if the e-mail was opened, if the contact clicked through to your web site, or if they contacted a sales representative. Many behaviours and reactions can be monitored.

Personalization and Business Intelligence

• Deliver conditional content based on user interests.
• Real-time measurement of responses, either for the current day's activities or for the duration of the campaign. Measures include: messages sent, messages opened, click rate, detail of click rate per hyperlink, withdrawal from list, invalid addresses, etc.
• Drilldown to see which contacts performed a given action. Open, click, detailed click, bounce, unsubscribe.
• Follow-up on any tracked behaviour. For example you can email, SMS, fax or call all contacts who clicked on any specific link, or opened their message a certain number of times, in any given hour or day.
• Capacity to add custom measurement metrics, including: purchases, return on investment (ROI), lifetime customer value (LCV), recency-frequency-monetary (RFM), client profitability, campaign profitability.
• Personalization of from, reply to, subject and body fields in text and HTML, and delivery of user-defined content.
• Robust automated unsubscribe from lists.
• Automatic management of invalid addresses.

• Flexible support for contact lists from Maximizer, Act, Onyx, Siebel, Outlook, and many others.
• Delivery of messages in AOL format, HTML and text; recipient e-mail software displays the appropriate format.
• Contact lists can be imported as a standard file. Modify the names of fields and apply e-mail addresses and wireless phone numbers to appropriate fields (.csv format).

• Hosted on Komunik's secure servers (ASP).
• Secure communication environment: SSL 128 bit encryption.
• Secure database hosted in a state of the art Storage Area Network (SAN).
• Daily security backup of the entire environment.